Running a successful business by driving sales and customers was comfortable before the COVID-19 pandemic. Previously, you could quickly drive clients and sales through in-person events and more.
Well, that has changed now amid the pandemic. Many businesses struggle to get back to their in-person sales and marketing methods without looking at their budgets. This adversely affects business than doing it any good.
In light of what is happening, sales and marketing professionals need to work hand in hand to effectively sell and market.
What most people don’t know is that the combination of sales and marketing teams in many businesses isn’t something one wakes up to and finds them working together effortlessly. According to a study from LinkedIn, it’s proven that about 90% of sales and marketing professionals disconnect themselves between teams in terms of strategy, content, culture, and their working processes.
Well, although this came recently, experts from renowned sales and marketing platforms like the MarketingProfs argue that this is a significant missed chance for companies with excellent marketing and sales alignments.
According to these experts, every business needs to consider the gold mine of details that each department can share with the other to ensure sales and marketing stay priorities.
As such, here are things your sales and marketing team knows that can positively change your business and make it excellently successful.
Data on leads and potential clients
If your business enjoys using online platforms leading in marketing and sales information such as Hubspot and more, your marketing team is probably aware of some of the tips shared in such places.
As such, it’s an excellent consideration to imitate what Hubspot experts like Neil Patel and more advice when it comes to sales and marketing. You can implement your business website’s content to ensure your aim is to publish prospective clients–centered information they can’t help but want to do business with you.
By doing this, you’ll help your sales and marketing team understand precisely what steps to take to drive and engage more clients. It’s a unique way of giving someone a glimpse into what people are most interested in before a sales representative gets on sales calls and more.
Better yet, it helps salespeople to get equipped with helpful resources and engaging content that they can easily present to clients to help them want to buy or refer others to your business.
Best of all, when you’ve imitated what others are doing to succeed, your marketing team is given a chance to use your website to offer insights into one client’s individual needs to another. This is paramount, especially when you’re looking to close sales with higher rates where salespeople tend to need to work their best to close more businesses.
Your team knows what sections of your website or products effortless grab’s people’s attention
While you’re the business owner, there are some areas you don’t know better than your sales and marketing team. Why? Because while you deal with other business areas, sales, and marketing, people always interact with customers and know what part of the content on your website or product grabs most people’s attention.
As such, if your marketing and sales team identifies an area in your company most people are interested in, you can take advantage of it and ensure closing more business is a walk in the park. The idea here is simple: Ask your marketing and sales team members about areas and messages on your business content, they think they are more engaging, enticing, and drives more shares, comments, and likes from the audience. Once you’ve got what your teams think people like most, you can use the same messages in your sales calls and business press releases.
An excellent example of a brand that implemented the tactic of identifying areas of their content that hooked more people and took advantage to close more sales is NoWait.
Well, NoWait is a tremendously successful mobile App brand that was left wondering who to target since making sales had become rocket science to them. After consideration, the company realized that they’d make more sales targeting a specific group of customers. According to news from Hubspot and more publications, NoWait worked closely with their sales and marketing team and identified all they wanted to do to drive more sales, and close deals were marketing exclusively to restaurant chain CEOs. This changed the entire brand, and today, they’re still investing more in marketing to CEOs.
What do people really care about?
This is not related to anything other than your business website content. Even though you’re supposed to publish content in your line of business, sometimes creating content around what most people care about can help you close more deals.
For instance, a significant number of customers are online and celebrity news enthusiasts. Considering this, you can boost your business by publishing celebrity and breaking news content regularly to target those who like such content.
As you can see, your business may be failing because you don’t ask what your marketing and sales team members think may attract more clients and close deals. To be sure your sales increases, start by asking your marketing and sales professionals for opinions you can try to skyrocket your brand.