Boosting online sales is typically the primary objective of all online businesses, whether small or big. It does not matter whether you manage a small retail online business or work for a multi-billion firm like Amazon; you will notice the management is constantly looking for ways to increase their sales. Sometimes it may look more straightforward than it is.
The good news is that there are several hacks you can employ to boost your online sales. Most of these techniques can be implemented right away. Some hacks focus on the general market while others have specific strategies. Whether you run a service-based business or physical goods firm, these tips can help you increase your sales online.
Your Sales Copy Should be Truthful
Sadly, many businesses are not honest in their sales copy. Honesty in your sales copy is not only crucial in business, but it also fosters trust in your firm from your customers. Avoid making claims in the copy that are not substantial. Today’s customer is sensitive to marketing BS, so it is essential to be straightforward, honest and approachable in all sales copy. Also, check on how you position yourself as a firm.
Some businesses are run by two or one people but position themselves as large organizations with over 20 employees. Such an approach will only damage your credibility. Take pride in the size of your company and show it off. After all, people love small companies today because of the individualized and personalized services they offer.
Create an email list
An email list is crucial for any online business. If you want to boost online sales, then you got to have a quality email list. It may look like a lot of work, but it is worth the effort. An email list is ideal as it lets you interact with the customers at a personal level. The customers can easily reply to your emails when they have any issue or concern with your products.
The other great advantage is that your email list is your asset; you have complete control over the list. It is not like social media, where you can lose all your followers if your account goes down or the site goes down. With the email list, you will always have it with you.
One way to create an email list is to have an opt-in checkbox. Make sure the checkbox is available in the checkout process. The buyer checking out is already acquainted with your business and will most likely input their email address when asked to. You could incorporate an opt-in incentive to entice them to give their email.
Have a robust email marketing strategy
After creating an email list, you now have to implement a remarkable marketing strategy. Some entrepreneurs decide to send the same newsletter every week to their subscribers, but this is not recommended. Segment your subscribers according to their preferences. Look at what they purchased from you and their preferences in how they like their emails sent to them.
To acquire this information, you can add some checkbox options to assess:
- The type of goods the customers loves in your store
- How they knew about your store
- The kind of promotion they would love to get in their inbox
Scarcity tactics work
Nothing causes more adrenaline than scarcity. Make your products or services limited in supply and see your sales rise. If a product is only available for a short time, people will rush to purchase since they are not sure when is the next time that product will be available. Heck, they are not even confident whether the product will ever be available.
They are few things you can do to apply scarcity to your sales:
- Use a timer on your sales page
- Host flash sales
- Display ‘only a number of items remaining’
Scarcity in your marketing strategy will boost your sales by up to 14%, and the plan is easy to implement.
Show off trust signals and customer testimonials
In today’s world and environment, customer feedback could make or break your business. If you are looking to boost your ecommerce sales, then you ought to focus on customer feedback. Satisfied customers could offer your business a potent weapon in your arsenal, which is testimonials.
Did you know that testimonials from satisfied customers work magic compared to even the best sales copy? Make sure you show off those golden testimonies and reviews from your customers. They work like magic in building trust and authenticity between the brand and customers. Display them on your landing pages, the home page, product pages or even the pricing pages.
Bulletproof Money-back Guarantee
Potential buyers will often fail to purchase your product because they fear it might not be what they expect. People love avoiding any possible loss. The customer will have questions like why should I purchase your products? What if it fails to work? What if I don’t like it after ordering?
So, to make the customer at ease and tend to their questions, offer them a money-back guarantee for your products. The guarantee removes the risks from the customers, making it easier for them to make the purchase. This guarantee assures the customer that they can return the product and have their money back if they don’t like it, it does not work, or any other reason agreed upon.
Boosting your ecommerce sales is never easy if you do not have the proper techniques to apply. This guide gives you appropriate hacks to follow to increase your online sales, whether you are a small or big enterprise.